ToyLab is a workshop-style store in Cincinnati, Ohio. Guests create a new toy out of recycled used toys. The new creations are a bit wacky and fun! I was chosen to develop the branding including the logo design, a ToyLab typeface and all the graphics and materials for in-store signage and merchandising. I chose to create a large collection of comical toy-part symbols to use on all the materials. This was definitely one of my most creative clients and projects.
“If you want to ignite creativity, surround yourself with art and color and crazy shapes.”